Vellum is a moving sound sculpture. Projected 2D double images are aesthetically 3D extruded and in constant rotation. The plateau of each extrusion is either hidden or limited, holding and composing the pictorial plane. Movements are fast and slow turning into sculptural islands to the sound of an improvised double bass. Vellum is beautiful in detail and timely in each movement. Everything is concealed and only the end reveals the true story.
Director & Producer: Vishal Shah Improvised Double Bass by: Eduardo Rodriguez Director of Photography: Lewin St Cyr Studio Assistance: Renata Kudlacek 3D Specialist & Technician: Rob Rauchfuss 3D Artist & Compositor: Peter Kienetz Sound Design & Mastering: Benjamin Alejandro
Participants in Order of Appearance. Paulina Vassileva. Kanti DeBiswas. Steve Baker. María Alché. Anthea Hamilton. Kesenia Maximova. Conrad Edwards. Ray Domingo.
Duration: 3’ 58” Authorship: 2016 Origination: HD 1920 X 1080 Aspect Ratio: 16:9
Conference report: 13th World Congress of the International Association of Bioethics, Edinburgh (IAB2016). '...A number of exhibitions and performances, organised by the Arts+Ethics Research Group, provided delegates with the opportunity to think about the centrality of form in medicine and meditate on non-verbal ways to represent health, ethics, pathology, and power. In Vishal Shah’s poignant sound sculpture, “Velum,” photographed skin was fed through a computer algorithm and visualised on screen, contorting with the music of an exuberantly played double bass...'
Art director and concept lead, guiding storyboard artists, including presentation, production of digital online banners for the Chinese gaming giant Elex Tech. The game Clash of Kings featuring Bastian Schweinsteiger as testimonial was far the biggest production to date to tie in with Euro 2016 event. Director: Markus Walter. Production: Iconoclast
Clash of Kings #YouRule TV Spot with Bastian Schweinsteiger
Creative lead and art director for ideation, scripts, storyboards, post production for the first TVC flight for Shoop, formerly known as Quipu. The aim of the commercial was to convey how Shoop provides its customers with that something extra for doing what you like doing - shopping.
epoh rises in the city of Mumbai where, beyond the Gateway of India, we see a diamond-studded pink city guarded by two tigers. epoh moves on. Europe flashes past. Continents emerge and disappear. Finally he departs. What is epoh carrying? A mysterious orb fills his basket... He looks to it and takes comfort, then continues on his journey, battling on, into the unknown. Finally, when he can go no further, epoh delivers his message... In this short animation we are taken on an expedition - an adventure of discovery - into the unknown. Although we witness the trials of epoh, and his quest to deliver his message, we are encouraged to reflect our own journey and ultimately, the universality of hope...
Director & Producer: Vishal Shah Sound: Adam Stansbie Animation Assistance: David Abrantes & Rob Rauchfuss
Duration: 4’14’’ Authorship: 2013 Origination: HD 1920 X 1080 Aspect Ratio: 16:9
Promo video for the luxury hotel Lone in Rovinj, Croatia. I did was the storyboard artist and motion designer. The production consisted of motion parallax of photography and illustrations.
Art Direction and lead for concepts, scripts, illustrations, directing animation and live shoot of three consecutive international TVC's for tado, an IOT company. The campaign aim was to communicate the benefits of product hardware, tado the Smart Thermostat, tado Smart AC Control with app for regulating energy costs effectively and drive visitors to the website. Diagnostically designed to be optimised for seasons or promotions. Broadcast and digital localisation for Germany, UK, Italy and Netherlands.
Channel 4: Battlefront
Channel 4 online initiative encouraging young people to get involved in political campaigning. The site won an Emmy award. I was video editor, motion artist and designer.
Battlefront was a nine-month long multi-platform project focusing on the endeavours of 20 teens as they work to develop campaigns to change the world. The diverse mix of campaigning activity ranges from fighting knife crime on the streets of London to promoting random acts of kindness. The Battlefront project included a television series and an integral digital offering comprising a central hub website and a strong presence across the web.
Channel 4 Education Promo for the broadcasters internal marketing
Art Director and lead creative for Teamshirts first TVC for Germany including concept, guiding storyboard artists, live shoot, editing, compositing through to final post production. The spot later went on to be localised for French broadcast.
Teamshirts Making of Video
Art Direction and creative lead for a series of Spreadshirt TVC’s. Early flight productions were based on 2D animations. More recently the productions are a mix of live shoots and stop-motion animation. The spots were televised in Germany, Sweden, UK and France.
Seek Assistance is an aesthetically dark personal myth projected as noise and interference which intensifies with intrigue and mystery. The delicate investigation of micro materials is echoed by intricate lighting effects that appear to print the subject upon one’s eye. This micro interplay between sight and sound firstly illuminates the subject yet hints at macro forms that exist past the light, beyond any sound, and ultimately transcend the physical frame.
'The video Seek Assistance by Vishal Shah takes us to the starting point of a tube journey when our valid ticket is rejected. The system thus refuses to allow our passage. This is a work composed out of sharp and exact editing, distinct configurations of abstract light, form and image within the suggestion of a narrative collision. There is a fast and disjunctive economy at work within audio and vision pulse across the face of the other (both a literal face and the face of projected light). Visually there are strong hints of early modernist cinema and photography, Man Ray, Rodchenko and Moholy Nagy appear as references meeting visual forms that derives from a fast world of commercial video. We are left in a state of an in-between of passage, combined with interruption and detour. This is the place that a subject might either be composed or undone.' Review by Jonathan Miles
'...The mood intensifies with "Seek Assistance." Vishal Shah masterfully denies us access to signposts which might reveal what he is after. The sound design of Adam Stansbie is formidable - surprising, shocking and impressive. It is the contrasts - instant and subtle - that provoke and rivet our attention.' Review by Carol Goss
'Most of the 3D animation works I viewed were rife with cliché: smoke rings, intertwining rope-like lines, slowly spinning objects, and wonderfully deep, yet terribly familiar virtual scenes such as cloudy skies, seas, or infinitely repeated moving forms occurring at diminishing scale (usually resembling bats flying underwater or something equally surreal). In cases like this, it was incredibly difficult to forget about the easily identifiable generated environments and focus on compositional content. Vishal Shah’s “Seek Assistance,” with music by Adam Stansbie, was a definite exception. From an initial series of flashes and abstract patterns of light, a human head slowly revealed itself, moved through a series of transformations viewed through lighting screens, then unexpectedly shattered. Stansbie’s music deepened the dark visual space with accelerating/decelerating noisy clicks, bowed rhythms and granular streams operating in attractive counterpoint with Shah's images.' SEAMUS NEWS, July 2007, Issue 3
Concept design for a live stage event in China showcasing the launch of the VW Beetle. Designed for large-scale four multi-channel 4mm LED screens.
Pollen: a visual music experience structured around a series of thematic contrasts; light and dark, organic and synthetic, certainty and ambiguity, existence and emptiness. Perhaps the most important of these is an exploration of movement and stasis, since this central contrast is used to divide the film into three episodic moments; Pollen opens with the gradual unfolding of an image, thus enabling the viewer to explore its form and detail. However, this almost static moment is soon replaced by vigorous pulses of energy and motion that drive the film onwards. The sound-world enhances these contrasts; references to the elements - wind, water and metallic objects - tally with the title of the film and are in discourse with the images that Pollen presents.
Director & Producer: Vishal Shah Music: Adam Stansbie Grade: David Abrantes Studio & Camera: Renata Kudlacek Technical Advisor: Dr Roddy Cañas Lighting Instruction: George Duck
Duration: 4’36” Origination: DV & Motion Design Distribution Format: DVD PAL Aspect Ratio: 16:9
We don’t retrieve our memories, rather memory recreates itself continuously and in doing so produces its own narrative. The film consists of enlarged sequences from a mix of Super8 films collected and produced – cut, sequenced and layered into a moving image collage. Past and present is falling into the rafters of an infinite loop. Recollectionbegins with a hand reaching for a flower floating in water and emerging from the gentle ripples appears a little girl aged 9 (Renata) from the visual field, she dances, twirls around and slowly disappears again. A hand picks off a petal and the form of what appears at first glance to be hundreds of butterflies fan outwards. However, they are not butterflies, they are moths, since not everything in a recollectionis always beautiful and dreamlike.
Dir & Prod: Vishal Shah & Renata Kudlacek Origination: Super 8mm Duration: 1'00" Loop Authorship: 2010 Distribution Format: DVD PAL Aspect Ratio: 4:3
Director & Producer: Vishal Shah Sound: Vishal Shah Origination: DV Duration: 5’37' Aspect Ratio: 4:3 Distribution Format: DVD PAL Production: 2003
‘Escalator' a video about everyday urban systems, transformed via a kaleidoscopic patterning, becomes the form and content of a cinematic meditation.
Vishal brings to play metallic systems, spaces and rhythms found in an urban landscape. These spaces direct and allow traffic to flow, The video echoes movement through composure and orchestrated configurations; thus allowing rhythmic formations to reside outside of their tangible context. Escalator encircles notions of repetition; in passage is where the viewer is situated with no entry or exit.
Commissioned to produce a series of four motion graphic productions for the Smirnoff Engagement marketing campaign. The videos were deployed for mobile presentations by the Smirnoff marketing representatives for nightclubs and bars. The videos were also used for internal marketing material on large LCD screens.
Launch campaign for the Heineken Draught Keg website, animation of a series of themed viral films.
Full production lead and art direction of script, storyboard, directing 3D animation for the German furniture company Kare. The challenge was to tell a fun story using the bestseller furniture and accessories via the online Kare store. The first spot focused purely on the online shop. For the second flight the messaging was tailored to communicate Kare's online and retail stores across Germany.
Landis + Gyr
Art Direction and motion design of a series of 5 stories for a 65” HD Flash interactive single-touch presentation display for Landis+Gyr. The challenge was to simplify the complex interrelations within a smart grid for the Metering Europe conference in Amsterdam.
Creative lead and art director of two animated FlightRight spot productions. One for the holiday traveller and one for frequent business traveller. Conveying the trauma and disruption of delayed or cancelled flights and that passengers can in fact claim compensation via FlightRight. Scripts and storyboards were market tested before production.
Art Direction, storyboard, motion design with full production cycle involvement for Deutsche Telekom’s sub-division (ICSS) International Carrier & Solutions for the GCA (Global Corporate Access) product.
Branding, Logo's & Type
A selection of branding, logo designs and typography projects.